We’re on this journey together, and as we build Wilder Waves, we want to hear from you and your stories of wearing the brand and how you are playing your role in supporting our oceans.
Wilder Waves was created by Jennifer Macdonald-Nethercott during the lockdown winter of 2021. Having spent many family holidays surfing and paddle boarding around our coasts, she wanted to do something that would support the education and protection of our oceans. Watching her children enjoy water reminded them of what a precious resource we have all around us.
Creating a business that would have a strong sense of fair play and link with people who love being in nature will enable Wilder Waves to move forward with purpose and sustainability at its core.
Our sustainability journey is at its start, and we’re starting with the products and packaging.
With our t-shirts and hoodies made from 100% organic cotton or a blend of organic cotton and recycled materials, we have searched to make sure that you can wear our clothing with the confidence that we’re using sustainable resources.
As part of the running of the business we pledge to be paper-free in the office. and will use technology to prevent unnecessary travel when meeting our suppliers and customers. We will be working on more sustainability pledges and actions during our first year, and will keep you updated on our actions. We’re always interested to hear what changes you are making towards a sustainable future.
Together we can make life better with purpose.