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wilder waves, our journal

life is better with purpose

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Why I started a socially responsible business

Talking about Wilder Waves is something that I love and thanks to the wonderful people at Enterprise Nation I shared all about our sustainable clothing, donating to Ocean Generation and more. Being sustainable has enabled us to select who we work with through the supply chain so that they also meet our standards.  This means […]

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How is Wilder Waves reducing waste as a business?

We’re reflecting this Zero Waste Week on the actions taken as a busines to reduce our waste and support you in making sustainable fashion purchases. Organic cotton from sustainable resources. The cotton used in all our t-shirts is sustainably grown in the fields of India and is produced so that it doesn’t harm, people, animals […]

CONTINUE READING How is Wilder Waves reducing waste as a business? 2 min read

Founder Interview with ValientCEO

Recently Wilder Waves featured in ValiantCEO with an article all about our Founder, Jennifer Macdonald-Nethercott. She shares how the brand started, what’s important when it comes to sustainable fashion and being an entrepreneur in 2021. Check out the parts on personal branding and leadership too. We also managed to mention Ocean Generation too and giving […]

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Small Biz 100 Supporting Small Business Saturday with Sustainable Clothing

Wilder Waves has been chosen as one of 100 impressive small businesses from across the UK to mark the official count down to this year’s Small Business Saturday. Wilder Waves was selected to be part of the campaign’s prestigious Small Biz 100 line-up, which showcasesinspiring, independent businesses from across the country. Now in its ninth […]

CONTINUE READING Small Biz 100 Supporting Small Business Saturday with Sustainable Clothing 2 min read

How to wear a slogan t shirt?

We launched Wilder Waves with slogan t-shirts in mind and creating inspirational statements that relate to the sea.  This is so we can give back to our chosen charity Ocean Generation for every sale. We know that choosing a slogan t-shirt will reflect your style, personality and display what causes you care about. But we’ve […]

CONTINUE READING How to wear a slogan t shirt? 2 min read
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How can you help protect our oceans this summer?

Summer staycations are the way this year and there will be more and more people heading to the beach and enjoying the open waters around our coasts. Now is the time for us to think about how we impact the oceans whilst also still taking the time to enjoy the benefits of being in and […]

CONTINUE READING How can you help protect our oceans this summer? 3 min read

Who is behind Wilder Waves?

Wilder Waves was created by myself, Jennifer and my husband, Nick Macdonald-Nethercott during the lockdown winter of 2021.  With backgrounds in marketing and finance we have started businesses before and are really excited about growing this business together. Having spent many family holidays surfing and paddle boarding around our coasts, we wanted to do something […]

CONTINUE READING Who is behind Wilder Waves? 2 min read

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